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July 31, 2008
Maximizing Your Article Marketing

So, you have just written a beautifully scripted, well researched, content
rich, keyword placed, grammatically perfect article, and you’ve got absolutely
zero additional hits to your website! What has gone wrong? Well, here’s a quick
checklist of some of the internet article marketing tricks you may have missed
out on:

Did you remember to include your name?

You’d be amazed at the number of people who write great website articles and
then find that all their internet article marketing efforts full flat because
(a) they either didn’t include or forgot to include their name in the by-line of
the article; or (b) they posted the article on a site where accreditation for
the article is not allowed. Keep in mind, if the reader doesn’t know who you
are, how are they going to find you?

Did you provide a URL?

You should always remember that people are inherently lazy. When it comes to the
Internet, this counts doubly so! As a result, when you submit your article for
publication, make sure you maximize your article marketing potential by
including a URL to your website so all the reader needs to do is to click and be
redirected directly to your site.

Have you included your details?

Although not necessarily beneficial to increasing the traffic to your website
directly, many readers feel more familiar and trusting with a writer who
includes a little information about themselves in the resource box at the foot
of the article. This way the reader get learn something about you and a
relationship of trust can be built up between you and the reader. In turn, it
likely that the reader will be more likely to visit your website as a trusting,
familiar, and friendly person. Exactly the type of potential customer you’ll be
looking for!

Did you maximize your article marketing exposure?

The art of article marketing is not only writing a great article, but also
making sure you place that article on a site that gives it maximum exposure.
Consequently, there is absolutely no point putting all your effort into a great
piece of work, if you have done no research about the website where it will be
posted. Because, if the website where the article is posted gets no hits, then
good or bad your article isn’t going to get many referrals to your site - which
is the whole point of article marketing! What’s more, where possible, you should
always consider maximizing your article marketing potential by placing the same
well-written article on as many different publishing websites as you possibly
can. Hopefully this will increase the referrals and traffic to your website.

Have you frightened the reader?

Even when you have written a great piece, the way you structure the layout of your article can have a dramatic affect on your reader. For example, if you have
a resource box that details your website URL and credentials, you need to make
sure that the space this takes up is no more than 1/5th of your total article
space. To do otherwise will usually result in the layout of your article having
a negative impact on the reader - especially the reader’s first impression. As
such, your well written article will go unread.

Maximizing referrals to your website via implementing a successful article
marketing strategy is not overly difficult. You do, however, need to give it
some thought. And, having written a great piece of work in the first place,
isn’t it worth the extra effort to make sure you get that piece working for you
by directing as much traffic to your website as possible?

Mark Flavin is an online marketing expert. Mark specialises in website traffic generation, affiliate program promotion & email marketing. You can find out his secrets for free at http://www.markflavin.com.

Mark recommends The Business Professional for increasing your chances of success online - http://www.markflavin.com/business.html

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July 18, 2008
How Long Before You Make Money

With the exception of some not for profit organizations most people go into
business in order to produce revenue (income) and profit. Unfortunately, when it
comes to a home business, and especially network marketing, many people forget
this important point.

In a traditional business, whether a Ma and Pa shop, or a large franchise store like
McDonald’s, business owners know to watch their numbers. A business must make
a profit in order to survive and, if it doesn’t, adjustments must be made accordingly.

One of the reasons for the high failure rate in small businesses, home businesses,
and MLM (network marketing), is because due to the low entry costs and
requirements people often don’t treat them like, “real businesses.”

Two things commonly happen:

1) Many people have the attitude that since they didn’t have to invest much to begin
with they really don’t have to be too concerned about whether they make money or
not, or how soon. Of course, that often ends up being a self-fulfilling prophecy. It’s
not just that way with a business, but with many things in life. If you come to own
something that cost a great deal or required a lot of effort to acquire you tend to
appreciate it more than something of lesser perceived value.

When you consider that network marketing has made some people just as much if
not more money than many other traditional kinds of businesses, with incomes of
as much as $1 million a month or more being achieved, treating a MLM as if it isn’t
a serious or real business is a huge mistake!

2) Because the entry cost can be so low people overlook the cost of not making
money, and also have a tendency not to pay attention to how much their other
expenses associated with their business (such as trips, conventions, and/or buying
extra products or services over and above what you really need) add up over time.

For example, let’s say that you spend $500 to sign up for a new business. Not a lot
of money at all, maybe the price of a cup of coffee a day and some change.

Weeks go by, and then months, maybe even years, and you still aren’t making any
money. Perhaps you don’t think much of it because, you think to yourself, “I only
spent $500 to get started in this business anyway.”

But what are the true cost? Let’s say that in addition to your startup cost you have
also been spending $150 each and every month on buying your company’s products
and services. (Perfectly ok if you enjoy and use all of the products you buy; not ok if
you are buying more than you need simply to qualify for a certain level with your
company!) And let’s also assume that you are spending $50 a month on meetings,
conventions, or seminars (many people spend much more).

So, even though you really haven’t paid much attention because you only invested
$500 to begin with, if your business hasn’t yet started making you money then you
are really spending AND LOSING $2,400 a year, in this hypothetical example. And,
here again, in reality many people often end up spending much, much more.

Going back to the example at the beginning of this article about a traditional
business, like a McDonald’s. Those kinds of businesses often have much higher
costs associated with them, such as a store lease or mortgage, equipment leases,
payroll, etc. It isn’t uncommon for a traditional business to have to operate for
months or years before making a profit.

In contrast — though networking marketing is NOT designed necessarily to make
you a very large amount of money overnight — you can and should be able to
generate an ever increasing residual income for yourself over time, and starting in
relatively short order.

Everyone approaches a new home business differently. Some people prefer to roll
their sleeves up and dig right in, expecting to start making money almost
immediately. While others prefer to first spend time learning more about their new
business, and/or obtaining any available training. So it’s acceptable, if you choose,
to take a few weeks or even a month to “prepare” for your new business. However,
especially if it is your goal to start making money right away, it is entirely realistic
with most networking businesses to start earning viable amounts of money within
as little as 30 days.

Certainly within 90 days you will want to start seeing some kind of payoff in return
for your efforts. And no more than 6 months should go by without positively
starting to see income coming in. In fact, ideally, you should try whenever possible
to not only earn enough money to cover your original startup costs, but you
absolutely should be making a profit (in other words, extra money) within this time.

If after 30 to 90 days, 6 months maximum, you are not making a profit, you should
seriously reevaluate!

To summarize:

1) Always remember to track ALL of your directly related business expenses,
including how much you spend on leads, products and services, meetings, trips and
conventions, training, etc. You must add these expenses to your original startup
costs.

2) Subtract how much money you’ve earned from the number above (your total
expenses) and this will tell you how much money you’ve made (profit), or how much
money you’ve lost and/or are losing.

3) To repeat: If after 30 to 90 days, 6 months maximum, you are not making a
profit, you should seriously reevaluate!

Don’t continue down the same path if you are only spending more money than you are making, and not making any profit in return.

Remember, except for a not for profit endeavor, the purpose of being in business is
to make money. And in order to make money you have to actually make more
money than you spend.

GRPMAX, L.L.C. was founded by CEO Phil Covington in 1979 and is the parent
company of http://www.abcincome.com.
GRPMAX specializes in developing Uniquely Innovative Technologies & Solutions

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July 15, 2008
The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that “social intelligence in automated interactions is good business.

Research about interactive characters suggests substantial opportunities for them to
enhance online experiences.

The Major Points:
(1) Human-Media Interactions Are Fundamentally Social
(2) Character Interfaces Bring Social Intelligence to Online Interactions

Ten Benefits of Character Interfaces
1. Characters make explicit the social responses that are inevitable.
2. Interactive characters are perceived as real social actors
3. Interactivity increases the perceived realism and effectiveness of characters
4. Interactive characters increase trust in information sources
5. Characters have personalities that can represent brands
6. Characters can communicate social roles
7. Characters can effectively express and regulate emotions
8. Characters can effectively display important social manners
9. Characters can make interfaces easier to us easier to use
10. Characters are well liked

More detail about the research by Byron Reeves
Center for the Study of Language and Information
Stanford University at http://64.152.122.45/eAgent/CSLI_Stanford_Study.pdf

To experience yourself the best example interactive characters online click on DEMO at: http://futurebiz.productdriven.com

Syed Akram, Independent Affiliate
WEB: http://futurebiz.marketdepo.com
VOICE:+60-1993135977

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