If you want to know a sure-fire, almost 100% fool proof secret that will keep your Internet marketing business alive and thriving for years into the future, then this article will show you how.

It’s a simple secret, but a secret most people never understand. And yet, if you know and understand it, you almost can’t fail.

Anyway, here is the “secret:

Success and failure, for the most part, all boils down to selling people what they want and not what they need.

For example, let’s take a multi-millionaire who loves making money and has more money than he could ever possibly spend in ten lifetimes.

He may not need more money, but he wants it. And so, he will be open to ways to multiply his fortune.

On the other hand, let’s say this guy really needs a prostate examination, but is in denial there anything wrong with him.
And doesn’t want to hear about the subject.

Well guess what?

You could show him all the data on his family history with prostate cancer, on people his age and other relevant data that proves beyond a shadow of a doubt he really needs to have his prostate looked at, and it won’t matter to him one bit.

Sure, he needs it.

But he doesn’t want it.

And so, that offer for a free prostate exam or bottle of pills won’t mean jack squat to him. Even though he may need it, and even though he can easily afford it.

The point?

People don’t necessarily always buy what they need. But they will always buy the things they want.

And so, when you’re selling online (or offline) as long as you focus on what your customers wants — and not what they need — you’re going to be in business for a long time.

Like I said, it’s not a complicated secret at all.

And yet, look around you and you will see 90% of Internet marketers doing the exact opposite.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. He is also an expert on showing people how to create their own high ticket information products from scratch using just your telephone. For a 100% FREE REPORT that reveals how you can take your own ordinary book, e-book or even a concept and turn it into a information product you can sell for up to $3,900 or more go to:
http://hardtofindseminars.com/Audio_Marketing_Service.htm

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Almost everyone selling on the Internet will agree the easiest way to sell a product is to do a “bill me later” or “try it before you buy it” offer.

In other words, you send them the product and don’t charge their credit card or cash their check for X number of days.

The only problem with this is, it almost always tends to explode refunds. In fact, you can strangled by refunds if you don’t really understand how this works.

One expert on this is a guy names Vic Conant (of the world famous company Nightingale Conant). I recently had a chance to interview him and I asked him how his company deals with this issue. They send almost everything out “on approval” and yet, they get a low refund rate. They have been doing it since 1978 and their business has never looked back.

His secret for keeping refund rates down?

Simple:

1.) They only mail to highly qualified lists — lists of people who are serious, have spent money and not likely to take advantage of the situation and be shady.

2.) They have a sophisticated collection process.

Frankly, and I’ve witnessed this with my own business, having a great collection process is almost mandatory with a try-it-before-you-buy-it offer. Especially if you sell on the Internet, to people all over the world.

Now, that doesn’t mean you have to be a bully or threaten them or anything. In fact, Vic Conant told me they basically use guilt. They don’t yell and scream or anything like that, they use good old fashioned guilt and it works very well.

Anyway, if you want to start exploding the sales for your Internet marketing business, test a try-it-before-you-buy-it offer. Just make sure you have a good collection system in place and you are only going after your list or a highly qualified list.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com

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It’s been said that you can get extremely wealthy just by making something that is complicated and complex sound simple and easy.

And I have found this to be especially true with Internet marketing. The people who thrive selling online are the people who take things people have trouble figuring out, and make it simple and easy to do. They simplify the lives of everyone they sell to, instead of confusing them.

Case in point:

I recently did a consult with a woman who was a wizard at using the spreadsheet program Excel.

She had called me up asking me for ideas on how to make money. I told her, write an ebook or do a product on how the average person can use Excel.

Everyone in an office has to use Excel. And yet, for many of us, it is a complete mystery. In fact, she told me most people who know Excel are really only using 20% of its capabilities. It has far more potential to speed up a person’s work and make life easier on people than most of us would ever suspect.

And I told her that’s her hook. You’d have to torture most of us to actually sit down and learn everything she knows about Excel. Most of us just don’t have the time or patience.

And I said, if you simply take what you know, put it in a book in “baby talk” (in other words, pretend you are explaining things to a small child) and you will have a product people will stand in line to buy.

And you want to know something?

It’s the same with you, me and everyone else.

We all know something most other people don’t. Whether it be from a job you worked at or a hobby or a class you happened to be good at in school.

Think of ways you can help simplify people’s lives, and you will be able to make all the money you can stand on the Internet.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. He is also an expert on showing people how to create their own high ticket information products from scratch using just your telephone. For a 100% FREE REPORT that reveals how you can take your own ordinary book, e-book or even a concept and turn it into a information product you can sell for up to $3,900 or more go to:
http://hardtofindseminars.com/Audio_Marketing_Service.htm

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