One of the reason why the concept of free stuff online works really well has a lot to do with the nature of the internet where people go online to find free information and share music online. Many good internet marketers have learnt that offering free things to their website visitors can help make them more money online and this article highlights three simple strategies that successful internet marketers have used.

Free Ebooks

Giving away a free ebook to visitors to your website can help establish you as an expert and help you increase the number of subscribers to your newsletters. Ebook software today allows the creator of the ebook to get the email address and name of the person reading the ebook and build his mailing list.

Another way people use these free ebooks is to embed their affiliate links and product links into them so that readers of the ebooks will click on them and thus get more website traffic to their websites and make money when these get converted into sales. Other ebooks writers today allow readers to access the first three chapters free so as to whet their appetite and then make the reader pay for the rest of the information.

Free services

Most people are quite unaware of this business model online. Add lots of resources to your website and let it become an advertising portal where other advertisers pay to place ads on your website. Simple things that you can provide for your website visitors can go a long way in getting them to come back. For instance, adding rss feeds related to the content of the website also increases the chances of people returning to your website.

Another way that most people are doing today is starting online forums and allowing people to join them for free. By helping others, you get paid from contextual advertising on your website.

Free information and pre-selling

This concept amount internet marketers was first made popular in a large way when Ken Evoy started talking about pre-selling in the area of affiliate marketing. The idea behind this concept is simple. Simple focus on a keyword rich niche and just give your website visitors information on the niche without any trace of sales copy and embed your affiliate links in the webpage. You make money from visitors that purchase from your merchants from your links.

In conclusion, the concept of the free offer is here to stay on the internet and internet marketers have used it to great success. Learn from them and use these strategies to increase your online profits today!

Joel Teo is the successful owner of several
successful internet business ventures.Click here to learn how you can
start your own successful internet business today.

http://www.massive-profits-online.com

Copyright © 2005-2006 Joel Teo the Coolest Guy
On The Planet

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There is a specific problem that occurs in a great majority of sales. Whether you’re a salesman, marketer or copywriter it is not the largest problem you’ll have to overcome but it is big enough that if you don’t spot it for what it is, your sales conversions could stink. And stinky conversions equate directly to a dry bank account, which also stinks.

To carry the mystery on a bit further, this one thing alone can stop a good, about-to-happen sale right in its tracks. It can make an infinitely interested customer suddenly walk away. It is the one thing that makes salesmen scratch their heads and wonder, “Uh, what the hell just happened?” And it’s the one thing that makes marketers and copywriters crumble up version after version of ineffective sales copy.

We are, of course, talking about the dreaded four-letter word:

DOUBT

I know, I know. You astute readers surely know that “doubt” is not really a four-letter word. I’d remind you the “b” is silent, so it might as well be.

Salesmen have a tough job. They spend countless hours perfecting their sales pitches and copy, tweaking each word for effectiveness, interest and even rhythm. In a perfect world each tweak would put them one step closer to making their customers salivate, but the moment they begin to introduce their product they’re instead hit with suspicion.

They use words in their headlines like Greatest and Best, Clearer Skin and Happiness, Fame, Fortune and Rock Hard Abs. In return their potential customers reward them with a smooth blend of disbelief and skepticism, lightly shaken.

Why this is is beyond the purposes of this article, but the next installment will be about how this doubt can work in your favor and very easily.

Charles Pabst is a freelance author, marketer and public speaker. His work can be found at Work From Home Business Source and his personal blog, Blargy.

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Internet marketing, by its very name is about promoting your products online. But to believe that internet marketing is all about, well, marketing, would be quite restrictive.

Assuming that you have already acquainted yourself with the intricacies of product creation as well as the myriad forms of advertising tactics that can be implemented online, we will now discuss a matter that could make or break your success in internet marketing.

Now, what we will be discussing is a subject that many online businessmen have taken for granted. It is that very thing that would connect your business to the affirmative action of your visitors. It is that very thing that would convert your visitors into paying customers.

We’re talking about the price for your product.

How exactly should you price your product? Naturally, you would want to reach a range that would recover the investments you have made for its creation and promotion. This is called the break even point. Anything above the break even point would be considered as your profit. Naturally, again, you would want to attain as much profit as possible.

So these are the two things that determine price:

1. how much you have invested; and
2. how much you want to earn per item

There are two approaches that are generally used when it comes to pricing. Let’s take a look at them.

1. Price your product a little over the break even point, and rely on the volume of items you will be able to sell.

2. Price your product substantially higher than the break even point, so that every sale would reap some substantial rewards.

If you foresee your product to be a hot seller, then the first approach would be the best one for your needs. You could just rake in your earnings through the several sales you will be able to achieve.

If you foresee slow sales for your product, then the second approach would be more appropriate. Each sale would give you what you need, and you won’t be pressured to sell a lot of items to realize your earnings.

But both approaches have their own shares of problems. Pricing your product too low might just give your prospective customers the impression that your product is of inferior quality. Pricing your product too high would alienate a large segment of the market.

Personally, I say that you should price your product for what it’s worth. Let the market forces take care of themselves. If you bestow a fair price for your product, you won’t have to worry about the backlash of consequences. Each product is a different case, and it merits special attention when it comes to pricing. Keep this in mind when deciding on the right price for the same.

But here’s a very secret tip: you could use the price of your product to tremendously boost your sales. Yes, you read that right. YOU CAN USE THE PRICE OF YOUR PRODUCT TO TREMENDOUSLY BOOST YOUR SALES. This is through a process called dynamic pricing. Dynamic pricing can create an urgency that would compel people to purchase your product as soon as possible.

There are some tools that would allow you to implement dynamic pricing for your offers. The way it works is that you’d offer a product for an amazingly low price, with a warning that after a specified period of time, the price would increase. This increase would continue until the offer is priced beyond your market’s budget.

For example, an eBook can be offered for a mere $5 today. After 25 hours, its price would increase by $5. And after another 24 hours, the price would again increase by $5 and so on and so forth. The result would be mass hysteria, as the members of your target market would line up in a hurry to purchase your offer while it is cheap.

Dynamic pricing is one of those novel marketing strategies that has proved successful for many online businessmen. It’s worth the try if you want to experience an immediate rush of incoming orders.

Mark Flavin is an online marketing expert. Mark specialises in website traffic generation, affiliate program promotion & email marketing. You can find out his secrets for free at http://www.markflavin.com

Mark recommends The Business Professional for increasing your profits online - http://www.markflavin.com/business.html

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